In an effort to thwart "bad actors" who hijack listings with generic versions of your product, Amazon has instituted some safeguards that, while troublesome at first, are in the best interest of 3P sellers. Here is what to do if you get theERROR CODE: 5665.
Is your product listing configured for reading on these smaller devices?
Did you know that nearly 70 percent of Amazon’s customers shop via a mobile device? Consumers clearly love making use of their time during commutes or before turning in at night to stock their pantries and get that last-minute gift out to Nana across the country.
We emphasize the importance of optimizing your listing for mobile shoppers. Not doing this means you are ignoring over half of your potential customers.
Recently, Amazon reached a settlement with the Environmental Protection Agency (EPA) to protect the public from "hazards posed by unregistered and misbranded pesticide products". This settlement included an administrative penalty of $1,215,700 as well as implementation of an online training course for all entities planning to sell pesticides on Amazon.
At the very core of your Amazon sales is your product listing. It is how shoppers find your product, and it is what they base their buying decisions on. On-line shopping removes a shopper’s ability to pick up an item and inspect it. Therefore, it is imperative that your listing provide a comprehensive overview of your product while still being reader-friendly and SEO optimized.
How can you tell what secondary items would be worthwhile to bundle with your main product? It's actually very easy because Amazon TELLS you. Scroll down, down, down to the middle of your listing. Below the bullets but above the product description block. There it is, in gold letters - Frequently Bought Together!