Is your product listing configured for reading on these smaller devices?
Did you know that nearly 70 percent of Amazon’s customers shop via a mobile device? Consumers clearly love making use of their time during commutes or before turning in at night to stock their pantries and get that last-minute gift out to Nana across the country.
We emphasize the importance of optimizing your listing for mobile shoppers. Not doing this means you are ignoring over half of your potential customers.
At the very core of your Amazon sales is your product listing. It is how shoppers find your product, and it is what they base their buying decisions on. On-line shopping removes a shopper’s ability to pick up an item and inspect it. Therefore, it is imperative that your listing provide a comprehensive overview of your product while still being reader-friendly and SEO optimized.
Now more than ever, it is imperative that your product listing function efficiently and on all cylinders. Every time an Amazon shopper clicks away from your product page, your bounce rate is negatively impacted and your listing languishes farther and farther down the search results. By trimming your listing of burdensome content and rearranging other information for greater balance, your product listing – and your sales - should rise to new heights.